November 18, 2016
Welcome to Episode #13 of Drop Ship Weekly!
DSW is our new Thursday show that answers your questions and celebrates your success.
This edition of Drop Ship Weekly is coming to you from Central Park!
You will learn:
– How to increase your holiday sales
– If you should use Fiverr to find drop ship suppliers
– How to accept orders for customized products
– When to increase conversions with social proof
Links from this episode:
– Free Drop Ship Training: https://www.dropshiplifestyle.com/lp/mini-course/
– Hawaii Retreat Videos: https://course.dropshiplifestyle.com/2016-retreat-presentations/
– Adwords / PLA Training: https://course.dropshiplifestyle.com/course/adwords-ppc-course/
– All past Drop Ship Weekly Episodes are here: https://blog.dropshiplifestyle.com/drop-ship-weekly/
If you have any questions let me know by commenting below this video!
Hey everybody, Anton Kraly here from www.dropshiplifestyle.com. I’m near one of my favorite spots in Central Park right now. As you can tell, the leaves are changing, fall is coming and that means two things to me: One, that I can go snowboarding soon and two, that I am going to start making a lot more money.
DROP SHIP WEEKLY [00:00:16]
Okay, so why do the holidays mean more money? Well, it’s not just for me, it’s for anyone that owns an Ecommerce store. Around the holidays people spend more money; whether they are buying gifts for themselves, for someone else or just normal people who splurge around this season, it’s already started. The past few weeks we have seen uptake in sales and it will continue throughout Christmas and usually a little bit after. So how do you capitalize on this and make the most out of your existing store? First, if there was ever a time to double down on paid traffic, bring on that customer service person you’ve been needing or hire an extra VA do it now, because we are in the rush already. This is the time to scale your business. The second thing you can do is make more of your visiting traffic. Offer a free gift with every order: It’s the holiday’s, be in the spirit of giving and include a free 10 or 20 dollar item with everything you sell. On the product pages put the bonus offer with every product sold: something that is related to your niche.
One more thing you want to start doing today is to change your expiring coupon codes. We typically use something like ‘Save5’, ‘Save10’ or ‘FreeShipping’ – change it so they’re related to the holiday season: ‘Thanksgiving2016’ or ‘BlackFriday2016’. Keep it something that gets people knowing what time of year it is and gets people choosing your store. I hope that helps, those are my quick tips for the holiday season. Let’s get into our normal Q&A session.
I am going to start this off with a success story but not a typical one, it’s not just about money. This is a post from Arie and I loved it because he got on the phone with a supplier, he still hasn’t launched his store and he is getting approved, and someone said if you want to get approved with us, you need to put down a $2100 down payment to be a vendor of our product. He said no and they took it down to $1500, then down to ‘buy one product and have it in your home’, and then he finally got them down to just a $100 deposit in good faith because he knows he can sell their products. This is such a good success story, again he hasn’t made any sales or made his store live yet but congratulations to Arie and anyone else who gets that kind of response from a supplier who says you need to give us x number of dollars or you need to buy an item to get approved. It’s not always true – this is business, you can talk to the people, you can negotiate with people and that’s exactly what Arie did.
The next success story I have to share is from Joseph. Joseph said he had to get ACL reconstructive surgery and he had a goal of getting his first sale before that happened. He didn’t reach that goal but as he was sitting there on drugs, face timing with his sister, the first order came in. So, Joseph congratulations on this first sale. I hope there are many more to come and I hope your surgery went super well. Enjoy the drugs while you have them, good job.
The next one here is from Hannah. Boom. Another first sale, just wanted to share this because again the holiday season is here and orders are coming in. People that have been live are getting a lot of sales and people that are just launching are getting their first sales very quickly. So, congratulations everyone!
Gabriel as well, third sale this week. He’s done some tweaks to his design and orders just keep coming in. So, congratulations once again. Everyone is capitalising on this holiday season and if you are watching this right now and there are some tweaks you could make to your store or if you know your web design is not exactly there yet, this is the time. Get things ready because sales are coming in for everyone.
Quick public service announcement for everyone that is in our private Facebook group: this is from Daryl two days ago. If you are in the Facebook group and you want to follow a post, there are a lot of good discussions on there, we get so many new ones starting every day it’s hard to keep track of everything that’s happening. You don’t have to type ‘F’ and you don’t have to say ‘following’. All you have to do is click the little down facing arrow on the top right, click turn on notifications for this post and you will get updates every time there is a new discussion added. Every post in our Facebook group will have this: go to the top right, click the arrow, turn on notifications, you don’t have to type follow or F and this will get you updates.
Let’s get into the Q&A. The first one is from Avon and the question is: Is it okay to use Fiverr to find suppliers?
First of all, for anyone who doesn’t know what Fiverr is, it’s a website where you can pay people five dollars to do a random task and they have all different sorts of things listed on there. As far as finding suppliers goes this is one of the things that you really don’t have to outsource. I am assuming, if you are watching this video, you are part of Drop Ship Lifestyle, you do have access to my Drop Ship blueprint and you do have access to module 2, which is all about market research. Watch the training videos that I give you, go into the member’s area, watch me do this, watch my screen share and do it yourself. This is one of the simplest things that you could do. I definitely understand why people want to outsource service and support but as far as finding suppliers goes definitely do this yourself; it’s really not that hard and honestly, it’s fun. I believe this is something you should do because, as you are doing this research, you are going to see your future competitor’s websites and you are going to pick up on the different things that they are doing. This is definitely something that you want to do yourself. Of course, you can outsource but it’s really not something that makes sense to do this with – keep it to yourself.
The next question this week comes from Victor: Is it necessary to get Trust Guard or something like it? Does it make a big enough difference to justify the price?
For anyone wondering Trust Guard is a badge that you put on your website. You pay them every month – it says that your website is secure and they verify that you are a real business. There are other alternatives out there like McAfee, Norton and a bunch of other different ones like it. So, is it worth the price? We use them and we love them but, if you are not making sales yet, do not invest in anything else. Do not spend more money. Something like Trust Guard or any of the others are not going to take a store that is making no money at all and turn it into a cash cow. That’s not the point of these. These will have an incremental increase in your conversion rate, definitely enough to justify the price but not if you are not making any sales yet. If you haven’t made a sale or you are not making consistent ones, it means something else isn’t right. You could fix your design, fix your pricing, get more images, tweak your traffic first. Once you are there, once you are making money, definitely invest in Trust Guard as it is well worth it and it will increase your conversion rate.
The next question this week is from Tiffany: “I Have dilemma.” Tiffany was setting up her first store and a few suppliers suggested that she should allow customers to request a quote before they place their order. I am guessing the items she is offering have a lot of customization options and it’s difficult to have a firm price for all these items.
Here is my advice on this: If you can set up your store and make it so that the customers are not confused when they are placing an order, if they can know exactly what part of the custom order is in their cart, then I would let them just buy on your website. Then, if there are some things you have to confirm with them after the sale is made, you can reach out to them post sale. If the product page would be so confusing with all the different options that: the customer wouldn’t place their order because they were confused about it, or you didn’t know how to get pricing to reflect the actual pricing based on the customizations made, then yes you do want them to contact you. What I would do if you have to go that route is make it so that on the product pages they can call you or request a quote from you. Give them an option to fill out a box with their name, email, phone number and what they want to order and that way they don’t have to call right away and you don’t have to get back to them right away. You can have those leads come in and then follow up with them afterwards. I hope that helps with that one and other niches which are more customizable or more customer service intensive on the front end.
Th next questions is not really a question but more of a concern, it is from Pau. She is going through the PPC, in Drop Ship Lifestyle, and feeling ridiculously overwhelmed. She is usually pretty good with technology and websites but this is definitely getting the nerves flying high.
I understand, our PPC was created by Michael Ericson of www.searchscientists.com – his company are in the top five percent ranked AdWords agencies. They do well over a million dollars a month in advertising spend – they spend over a million dollars a month on E-commerce advertising. They are definitely advanced and they know what they are doing. This course, even though we tried to make it as user-friendly as possible, is definitely something that’s going to take some going through, re-watching the videos and asking questions if you get stuck. That’s really because the stuff that we are teaching you in the PPC course is really going to make you one of the top eCommerce advertisers out there. We didn’t want to go so basic that you only had a little bit of information that you could hopefully make work. We wanted to give you everything so once it does click, and I promise you it will, you will be in a better position than almost all your competition because this is taught by one of the leading eCommerce AdWords agencies. If you have questions that is why we are here: post in the forum, post on the Facebook group, book a coaching call, send us an email and whatever it is we are here to help you push through. It is worth it in the long run.
Next question is from Gustavo and he said he missed the retreat in Hawaii and is going to come next year. That’s awesome, I hope you do. Gustavo is curious about when the replays and the speeches will be uploaded.
They are in the member’s area now; all you have to do is log into Drop Ship Lifestyle and you can access all the recordings for last year.
A couple more success stories here because I just love this; this week our Facebook group was on fire with success stories. This is from Connelly, who was at the Hawaiian retreat and was still trying to figure everything out, get his store live and start making sales. Now, boom, he got the first one for about $1600.
I am really happy that you made this one happen and I am sure there are any more in your future. Stick with it, keep pushing like you have been doing and the rewards are starting to come in now so congratulations. Here’s to many more.
Another one from Adam, he says “Shit just got real today”, he made four sales in a row. It is the first time he made three sales in a day and he earned more in those sales than he ever made in a day working for someone else. He says that feeling right now is glorious.
I think that’s an amazing way to describe it. Congratulations Adam, you made this happen. That’s a big day and with the holidays rolling in I am sure they are going to get bigger and bigger leading up and through the holiday season. Congratulations.
Speaking again on these holiday orders here is a post from Kate: 11 orders in one day for over $5000.
That’s amazing in one day, congratulations Kate! Laura has followed up on that comment and said she got five orders that same day for almost five and a half thousand dollars. Guys, this is what happens around the holidays. This is why it is so important to build your stores, optimize them and really take advantage of the holiday seasons – people spend more money.
We have Cory here who said, “now I can get used to this”. Again, a nice order for over $2000. Congratulations Cory, I love it.
Here is a post from Ernest. He says he remembers when he was doing $10,000 in sales a month and now he is doing $10000 a week. You can see his Shopify notifications on his phone.
Boom. I love it Ernest, congratulations, good work. You are obviously hardworking and your dedication is paying off big time.
As you probably know Drop Ship Lifestyle is closed right now. I mentioned that in last week’s Drop Ship Weekly video so right now, if you go to the order form, you can pre-register to be notified when we open version 5.0. If you are watching this right now, and you are not part of our community, I really want you to click the link below this video and subscribe for our mini course. It is free, it’s 10 videos delivered via email over 10 days. I give you all the information you need to get a good foundation and a good understanding of how to Drop Ship profitably. So, click the link below this and go opt in if you are not part of the community yet. I promise you are going to get tremendous value out of it.
As always, if you got value out of this video, please do give it a thumbs up or a like. Definitely share it if you know anyone that will get value out of it and if you are not subscribed to us on YouTube go to www.youtube.com/dropshiplifestyle so you can get access to all the Drop Ship Weekly videos, all the Q&A videos I do and all our interviews with successful students. That’s: www.youtube.com/dropshiplifestyle and click subscribe. I’ll see you guys over there, thank you everybody.